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CostaBingo

Jackpots so big it's scary
https://www.advertere.co.uk/wp-content/uploads/2015/04/Costa-Bingo_Mel1.mp4
https://www.advertere.co.uk/wp-content/uploads/2015/06/Costa-Bingo-TV-Ad-Featuring-Mel-B-aka-Scary-Spice-London-office-version.mp4
https://www.advertere.co.uk/wp-content/uploads/2015/06/Costa-Bingo-TV-Ad-Featuring-Mel-B-aka-Scary-Spice-London-taxi-version.mp4

Costa-Bingo_Mock-Up

How can we bring the whole of the UK together in an online social setting? Bingo! Give them a chatterbox mate to talk to to. Every week our customers set aside a few quid to play online bingo at home so they can chat with their mates and maybe win a little cash.

With the key offer of ‘Free Bingo, Real Cash’ we used a 50ft Woman from the X-Factor striding through the City of London to deliver our message while also being present to chat online in-Bingo and across the web in bannering.

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