A brief history of TIME
In 2019 when TIME Investments wanted to develop their brand in line with their business success we worked with them to establish just what it is was that made them special.
Apart from being one of the UK’s best loved investment companies for their familial culture, customer service and trustworthiness (and a smashing set of people), it was hard to put our finger on one single-minded thought to capture the whole TIME experience.
In the end the most powerful statement would not be about TIME per se, but about the feeling that their customers gained from them during some of life’s most important decisions.
The best branding works from the inside, out – and in defining through research what their customers loved about them, we settled on a beautiful primal expression. That golden hour moment. That moment when all’s well with the world.